One of the most complex aspects of a successful Kickstarter campaign is crafting the Pledges.
When building a Pledge on Kickstarter, there are several best practices to follow to increase the chances of your project’s success. Here they are:
It’s important that the rewards are appealing to your target audience and align with the project you’re funding. For example, if you’re launching a role-playing game, introducing accessories that enhance the gaming experience or are associated with the gameplay is appropriate. On the other hand, adding random items like branded mugs or shirts to the rewards might increase the average cart value without enhancing perceived value.
Make sure to provide detailed and accurate information about the rewards and delivery timelines. This will help your backers understand exactly what they’re getting in return for their contribution.
Narrow down options to keep things simple for your backers and streamline reward management. Instead of offering a wide range of choices, select only the ones you consider most important. We recommend having between three to five pledge options.
Research prices of similar products and ensure you offer a fair price for your rewards. We suggest looking at least five similar products as a starting point to determine the appropriate pricing for your offerings.
Keep backers updated about the project’s progress and respond promptly to their questions and concerns. This helps maintain backers’ enthusiasm and builds a trusted relationship with them.
Following these best practices can increase the chances of success for your Kickstarter project and help you raise funds for your idea. With proper planning and effective communication with backers, your project could become a Kickstarter success!
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